ActiScore is a white-labeled website grader for MSPs. You type in a website, and in about a second you have a scored report. Within about a minute the report settles, once page speed, the domain's DNS and certificate, and AI visibility have been measured for real. The report carries your company name, your logo and your color, not ours. Your prospects and clients see your brand.
Why it matters to your prospects. Most business owners have no idea how their website looks to an attacker, a search engine or an AI assistant. They do know when a competitor shows up ahead of them. ActiScore turns that worry into a number, a letter grade and a short list of fixes. It gives you a reason to call, something worth sending, and a way to show progress later.
What it grades. Every report grades ten categories:
- Security
- SEO
- Performance
- Mobile
- Local SEO
- AEO (whether AI assistants can read and cite the site)
- Accessibility
- Content & UX
- Trust
- Best Practices
The categories are shown worst score first, because the weakest category is where the conversation starts. Module 1's next lesson explains how they add up to one score.
Security goes beyond the web page. Security is measured on the domain itself as well as the page. Can someone send email pretending to be this business? That is SPF, DKIM and DMARC. Is the certificate healthy? Are the browser security headers in place? These findings get a business owner's attention, and as an MSP you already know how to fix them.
AI visibility. ActiScore asks AI assistants (ChatGPT, Gemini, Claude and Perplexity) the questions a buyer would ask. It shows whether each one names the business, and who they recommend instead. The competitor benchmark then grades up to eight of those competitors with the same full audit, so your prospect can see exactly where they stand.
Ways to reach people.
- Scan a domain yourself, before a call or a business review.
- Embed the grader on your own website. A visitor types their website and email, clicks "Grade my site", and becomes a lead in your account.
- Batch a whole list of prospects at once, worst score first.
- Share a report by PDF, by link, or through the client portal.
Keeping clients. For existing clients, ActiScore keeps the history. "Score over time" charts every scan, "What changed since last scan" lists what was fixed and what slipped, and "Watch this site" re-scans weekly and emails you when something changes. Rank tracking follows the client's keyword positions in search.
Where STACEY fits. STACEY (Secure Total Automation Control Engine for You) is an AI engine built by ActiForge, and she works inside your ActiScore account. Ask her how a site scored or how many scans are left this month, and she looks it up. Ask her to do something, such as scan a domain, and she shows you a card first. Nothing happens until you press Confirm.
How this course is organized.
- Module 1: what ActiScore does, how the score works, and who can do what.
- Module 2: a tour of the main pages and tools.
- Module 3: running a scan and reading the report.
- Module 4: using ActiScore in sales and with clients.
- Module 5: setting up and running your account.
- Module 6: troubleshooting and getting help.
- A final review.
Every business in this course is fictional, and example domains use names like example.com.